I'm a public relations officer, but what is actually expected of me? I'm not sure.
I think I have an identity crisis.
I spend the majority of my time writing news articles for our internal publication. Chasing news stories for our internal production.
Occasionally, I come across a news story that I could also use to pitch to the external media.
But is there all there is to it? Nothing more than a news generating machine?
Isn't there more to public relations than simply news clips?