Ahhh...good old journalism is no longer what it used to be thanks to the rise of public relations...
While not exactly accurate, I have to say that there is some element of truth in it.
Being in the PR industry now, I'm no longer able to view news the same way. I'm always watching/reading news going, "wow, the PR rep did a good job on that one" or "hmmm, I think they need to get their messages right".
As for objectivity in news, I'm not sure it exists anymore.
Source: Nicholson Cartoons