Early last week, an issue arose at work that needed a statement written.
I wrote the statement, hoping for it to come across as uncontroversial as possible. Things were toned down, while the facts remained. All I did was try to make it as un-sensational as possible, while maintaining the integrity of the issue. Basically, what any public relations practitioner would do.
The statement went to the appropriate approval levels - upon which it was promptly knocked down. After two drafts of the statement with similar uncontroversial tones and a phonecall that basically said "Melody just does not get it!", I finally succumbed and wrote the statement the way it was wanted.
No bridges could possibly be built or mended in the final statement I wrote. But it was what they wanted, so what could I do?
Today, the statement has come back to bite us. People of the highest levels are upset. Too controversial. Too sensational. Too wrong.
If only I can wag a finger at someone and say "I told you so"...
But it also made me realise that I really should have been more forceful with what I thought would be the right way to approach the issue. After all, that was what I was hired to do right? To watch out for the organisation's best interests as a professional, and not simply to be a pen.