According to the (RED) manifesto:
All things being equal, they are not.Not surprisingly, (RED) is founded by U2's Bono and Bobby Shriver, chairman of DATA.
As first world consumers, we have tremendous power. What we collectively choose to buy, or not to buy, can change the course of life and history on this planet....
If you buy a (RED) product or sign up for a (RED) service, at no cost to you, a (RED) company will give some of their profits to buy and distribute the anti-retroviral medicine to our brothers and sisters dying of AIDS in Africa.
Products are unavailable for purchase at the moment, but check out the websites anyway because they are extremely well done.
Addressing the HIV/AIDS issue through consumerism. It's a perfect example of improving on something we obviously cannot change. Pity (or ironical) that it's obviously targetted towards the upper-middle class spenders. Or rather, those who would willingly spend on branded products.
Technorati tags: (RED), shopping, AIDS