According to the (RED) manifesto:
All things being equal, they are not.Not surprisingly, (RED) is founded by U2's Bono and Bobby Shriver, chairman of DATA.
As first world consumers, we have tremendous power. What we collectively choose to buy, or not to buy, can change the course of life and history on this planet....
If you buy a (RED) product or sign up for a (RED) service, at no cost to you, a (RED) company will give some of their profits to buy and distribute the anti-retroviral medicine to our brothers and sisters dying of AIDS in Africa.
Products are unavailable for purchase at the moment, but check out the websites anyway because they are extremely well done.
Addressing the HIV/AIDS issue through consumerism. It's a perfect example of improving on something we obviously cannot change. Pity (or ironical) that it's obviously targetted towards the upper-middle class spenders. Or rather, those who would willingly spend on branded products.
Technorati tags: (RED), shopping, AIDS
4 comments:
I guess that's better than nothing. Although a bit of a cop-out in terms of soothing the consumerist conscience :)
hmm...too true...
I agree with mansfield
in reality all it's offering is another way to consume
Perhaps Tonia's 30 days of nothing idea has more power at a personal level http://intent.squarespace.com/journal/2006/8/20/30-days-of-nothing.html
it may be another way to consume...but some people will consume anyway, so why not take the opportunity and do something good with it? I guess it's somewhat like making the best out of a bad situation! :)
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