Friday 6 October 2006

For those with possibly a bit more money to spare, considering buying (RED).

According to the (RED) manifesto:
All things being equal, they are not.

As first world consumers, we have tremendous power. What we collectively choose to buy, or not to buy, can change the course of life and history on this planet....

If you buy a (RED) product or sign up for a (RED) service, at no cost to you, a (RED) company will give some of their profits to buy and distribute the anti-retroviral medicine to our brothers and sisters dying of AIDS in Africa.
Not surprisingly, (RED) is founded by U2's Bono and Bobby Shriver, chairman of DATA.

Products are unavailable for purchase at the moment, but check out the websites anyway because they are extremely well done.

Addressing the HIV/AIDS issue through consumerism. It's a perfect example of improving on something we obviously cannot change. Pity (or ironical) that it's obviously targetted towards the upper-middle class spenders. Or rather, those who would willingly spend on branded products.

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4 comments:

Mansfield said...

I guess that's better than nothing. Although a bit of a cop-out in terms of soothing the consumerist conscience :)

Melody said...

hmm...too true...

Kel said...

I agree with mansfield
in reality all it's offering is another way to consume

Perhaps Tonia's 30 days of nothing idea has more power at a personal level http://intent.squarespace.com/journal/2006/8/20/30-days-of-nothing.html

Melody said...

it may be another way to consume...but some people will consume anyway, so why not take the opportunity and do something good with it? I guess it's somewhat like making the best out of a bad situation! :)

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