I'm a public relations officer, but what is actually expected of me? I'm not sure.
I think I have an identity crisis.
I spend the majority of my time writing news articles for our internal publication. Chasing news stories for our internal production.
Occasionally, I come across a news story that I could also use to pitch to the external media.
But is there all there is to it? Nothing more than a news generating machine?
Isn't there more to public relations than simply news clips?
2 comments:
you need to create some kind of crisis. I believe crises management is within the realms of the PR officers.
some starters...
- stabbing senior leader
- church arson
- Harry Potter becomes Adventist
- John Howard has heart attack and has by-pass at SAH.
ROFL - that's hilarious!
*wonders who to stab*
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