And Google's empire increase.
Has anybody heard of Google Base? It's a brilliant tool "where you can easily submit all types of online and offline content that we'll host and make searchable online."
Anything from podcasts to services, to even using it as a classifieds ad. And apparently it's already enabled e-commerce by letting people buy items that are on sale and posted on Base using their Google Accounts.
What will Google think of next?
[Thanks to Poynter Online for the link.]